Measurement Metrics in SEO

In this segment, you will learn how to measure the performance of your SEO operations.

Keyword Optimisation Measurement

You can see this example of the Google Merchandise Store. It clearly shows the different keywords that they have optimised for. You can see that the most relevant keywords like ‘Google Merchandise Store’ top the list.

Google Analytics will show you the impressions, clicks and click-through rates for different keywords. In the image above, you can see that ‘Google Merchandise Store’ has 38.54% of all the impressions (i.e., 893 out of 2,317 impressions) and 44.77% of all the clicks (i.e., 317 out of 708 total clicks).

Page Optimisation Measurement

The next optimisation you should measure is page optimisation using Google Analytics.

As you can see, Google Analytics is a comprehensive tool to visualise the performance of your landing pages. It has the following components:

• Sessions, which denotes the total page visits.

• Session Duration, which gives an idea of the amount of time that a visitor spends on a page.

• Bounce Rate, which is the percentage of people that leave as soon as they land on a page.

• Pages per Session, which shows the number of pages visited in one session. This indicates how relevant the internal links on your websites are.

Page Speed Optimisation Measurement

Page speed can be measured on Google PageSpeed Insights.

In the image above, you can see that the page speed  score of Foneinfo.com measures up to the average (50-89) range on Google Page Speed Insights. You can see that it is 64 and can be optimised to be higher. 90-100 is a good page speed score to aspire for.