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For College Students

Optimisation Techniques for Keywords In SEO

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As you learnt in Session 2, keywords are ideal search queries for which marketers optimise their websites. You also learnt about the four types of keywords including short-tail keywords, mid-tail keywords, long-tail keywords, and brand keywords.

 

In the upcoming video, Sonesh will explain some tactics that can be used to optimise keywords.

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You learnt how to use Ubersuggest to see which keywords have high search volume and which have low competition.