Qualitative Analysis in Web Analytics

In this segment, you will learn about qualitative analysis and understand how you can use this method to make business decisions based on your audience’s reaction to it.

As explained by Andrea, qualitative tools help you understand your customers better. They capture the voices and opinions of the customers.

Some of the qualitative tools you learnt in this segment are as follows:

• Net promoter score is an index ranging from -100 to 100, measuring the customers’ willingness to recommend a company's products or services to others.
• An online survey is a questionnaire that the target audience can complete over the Internet.
• Market survey is the survey research and analysis of the market for a particular product or service, which includes understanding customer inclinations.

Now that you have learnt how to understand your customers better, let’s focus on gaining insights about your competitors in the next segment.