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For College Students

Ranking In SEO

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In this segment, you will learn how a search engine uses the indexed data, to process, find the relevancy and display results.

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So, ‘ranking’ is the process of fixing the position of a webpage in a SERP. 

 

Search engines use various criteria to decide the rank of a webpage in a SERP. These would include how popular the website is, how many people refer to it on their own websites, and social media tags referring to the website. Other factors will include how fast the page loads, whether it is a safe browsing experience, or even how up to date the content on the website is.