Real-Time Reports Walk-through in Google Analytics

In this segment, you will learn about the real-time reports for Google Merchandise Store.

In the above video, you learnt how to analyse the real-time reports for the Google Merchandise Store. Among the different sections, you also learnt about the following aspects:

• Location

This section shows data related to the geographical location of your users, and how users from different locations are interacting with your website.

• Traffic sources

This section contains data about the sources of traffic to your website, be it organic sources, paid ads or referrals.

• Content

The content section contains data about the different pages and the content on your website.

• Events

This section shows data related to the events you have set, e.g., events could be ‘read the blog’, ‘downloaded app’, ‘video played’, etc.

• Conversions

This section contains data related to the conversion goals that you have set in your dashboard. In the Google Merchandise Store, the conversions are measured based on three actions: ‘purchase completed’, ‘registration’ and ‘entered checkout’.