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For College Students

Search Queries and Keywords in SEO

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In this segment, you will learn about search queries and keywords.

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As Sonesh explained, search queries are the words entered by a person in a search engine. It may be misspelt or be in the wrong order.

 

When a marketer uses these search queries in his SEO, the ideal queries he uses are called keywords. A marketer will use keywords and optimize for them, so that whenever a relevant search query with those keywords is entered on a search engine, his website may appear at a top position in the results.

 

Next, you will learn about the different types of keywords and their implication on search queries.

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    You have now learnt about the four types of keywords.

     

    • Short-tail keywords
    • Middle-tail keywords​ 
    • Long-tail keywords​ 
    • Brand-keywords