SEM vs SEO: Know the Difference

You know that search marketing is an umbrella term for marketing activities undertaken using search engines, be it SEO or SEM. Now, let us see how these two differ, and the advantages of SEM over SEO, which businesses can leverage to build their brands and make higher profits.

Through this video, you understood the difference between SEM and SEO. You learnt that SEO is a longer, organic process of climbing up the SERP rankings, whereas SEM is the faster, but paid, method of achieving the same results.

You also saw how SEM has some advantages over SEO:

• Audience targeting

• Faster and efficient way of rising up the rankings

• Greater scope for content testing and optimisation