Summary - Automation in Bidding

In this session, you learnt about bid modifying and how businesses can perform either manual or automated bid modification.

You learnt the parameters on which bid modifiers work, namely, device, location, ad scheduling, remarketing audience, and audience demographics.

You also learnt the different measurement metrics used in bid automation and how they can be used in automated bidding strategies. You understood the three types of bidding strategies in automated bidding, namely, maximising impressions, maximising clicks and maximising conversions.