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For College Students

Summary - Search Queries and Keywords

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In this session, you learnt how a user uses search queries to extract information using a search engine. 

 

You learnt about the four types of keywords: short-tail keywords, medium-tail keywords, long-tail keywords and brand keywords. You also saw the correlation of the tail length with the search volumes. 

 

You finally learnt how to generate and shortlist relevant keywords that could be used in your SEO operations.

 

In the next session, you will learn about SEO audit.