Summary - SEM

In this session, you learnt about the paid part of search marketing, i.e., Search Engine Marketing (SEM).

You learnt that SEM is the process of gaining website traffic by purchasing ads on search engines like Google, Bing, and Yahoo.

You also understood the difference between SEM and SEO, and why SEM is such an attractive prospect for a business marketing portfolio. The advantages SEM provides over SEO include:

• Reaching the most relevant audience for your business

• Quick results

• Quick feedback on content and the ability to modify and optimise it

In the next session, you will learn how to select the most relevant audience for your campaign.