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For College Students

Summary - Web Analytics

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In this segment, you learnt about web analytics, and understood how it can help an organisation make smart and informed decisions, allowing them to provide better service to their customers.


You also learnt how to build a measurement framework for analysing the success of business objectives and improving the overall decision-making process of the organisation, using the various metrics/KPIs such as conversions, bounce rates, visitors per media channel, etc.

In the next session, you will learn about the various tools used in web analytics.