Targeting the Consumer Funnel in SEM Campaign

In this segment, you will learn how to use the audience targeting criteria at different stages of the consumer funnel. 

In this video, you saw how a brand would use location and demographics for targeting a consumer who is in the awareness stage of the consumer funnel. 

You also learnt that during the consideration phase, a brand could target in-market audiences, and the same brand could target their remarketing audiences in the conversion/purchase stage of the consumer funnel.

Now, let us see an example of how a brand like Cult.Fit (Fitness App) can target its consumer using the criteria you have learnt.

In this video, you learnt how a brand can use the five criteria for audience targeting.