The importance of SEO

Now that you have learned what SEO is, you must understand why it is necessary to implement it for your website.

Let’s hear Sonesh to understand more about the importance of SEO.

As Sonesh explained, the need for SEO arises due to three major factors. 

First, a search engine is the path for your customers to reach your website, i.e., it is the primary source of website traffic. This, in turn, will lead your consumers down the funnel of awareness to consideration to purchase. 

Second, many consumers research products online and tend to buy them offline. The online process may be more lengthy and comprehensive, as it can be done in leisure, but the actual purchase may be made later at a store. This means, even if you are a brick and mortar outlet, it will be beneficial to have your presence ranking high online through SEO.

Third, SEO helps to build your brand by creating an association with the relevant search query. Imagine you are walking down a street hungry for some good Indian food. In this case, the probability of you dining in a restaurant decreases with the distance between your location and the location of the restaurant.

In fact, the first restaurant you see will have the highest probability, and the furthest restaurant will have the least. The same scenario replays online as well. When consumers look for a solution to a specific problem, like ‘good Indian food near me,’ the website that ranks the highest on the search engine will be the one that the consumer will engage with the most.

In the next segment, you will learn the two components of SEO.