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For College Students

Types of GA Reports

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In this segment, you will learn about the various types of reports that can be generated in Google Analytics.

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In this video, you learnt about the different types of reports in Google Analytics, namely:

  • Real-time reports show you the number of users on your website, their locations, the keywords and ads that brought them to your website, the content pages that they viewed and their actions on the website.
  • Audience helps you understand the attributes of your TG both qualitatively and quantitatively. It contains key metrics such as daily, weekly, monthly active users and their interactions on the website. 
  • Acquisition reports provide insights into the various sources of all the traffic that your website is gaining, such as Google ads, organic search, social media, etc.
  • Behavior reports help you analyse the paths users take, i.e., how they interact with your website and webpages. These help in optimising your landing pages and debugging slow landing pages.
  • Conversion Reports help you understand how, where and why your users are converting based on the goals that you have set. You can visualise your conversion funnel along with user attribution and understand channel roles using the model comparison tool.

In the next segment, you will learn about attribution models.