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For College Students

What is an SEO Audit?

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In this segment, you will understand the meaning of an SEO audit. Let us learn about it from Sonesh in the following video.

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You just learnt that SEO audit is basically benchmarking your web presence to industry best practices. 

 

In the next video, you will understand when and why SEO audit is required.

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As Sonesh explained, there are many reasons why SEO audit is required, for example:

 

  • Declining traffic:

Why would it happen? It might be due to lack of adherence to SEO best practices, which should be analysed by SEO audit.

 

  • Weaker conversions on your website:

Here, SEO audit could point out user experience challenges, navigation issues, content relevancy issues, etc., which need to be audited.

 

  • Competition gaining ranks on relevant keywords:

This should make you consider auditing your website, and comparing the results with competing websites and filling in the performance gaps.

 

  • Google Penalty (lack of good content or quality backlinks) or Google’s algorithm updates:

Here, SEO audit would help you take corrective On-Page and Off-Page optimisation actions.

 

In the next segment, you will learn about the skills needed to conduct SEO audit.