What is Attribution in SEM

In the next video, Ishan will tell you what attribution is and why it is important for businesses to get it right.

In this video, you understood what attribution exactly refers to.

Now, let’s understand why it is important for businesses to give the right attribution to the right media channels.

You learnt why it is important for businesses to accurately attribute credits to their different marketing channels. This is so that they can plan their marketing budgets accordingly and ensure that they invest in the right marketing channels.