What is Automated Bidding in Google Ads

Now that you know how bid modifiers work, let us understand how they can be automated.

To understand how to automate bids, it is important to understand the metrics that can be used for the same. The metrics will decide the targets for the automation algorithms.

Let us hear Ishan as he takes us through the important measurement metrics for automating bids.

You just learnt the key metrics that you can use to automate your bids:

• Impressions 

• Clicks

• Conversion rate

• CPC

• CPA

• RoAS

Now that you know the major measurement metrics, let’s learn how to use them in various bidding strategies.

In this video, you learnt how you can use the measurement metrics to create an automated bidding strategy. 

You learnt the three objectives that you can automate your bidding for, namely, maximising impressions, maximising clicks and maximising conversions.

You can set one of the following targets for maximising conversions:

• Target CPA
• Target RoAS
• Maximise conversions
• eCPC