What is In-Market and Remarketing Audiences in SEM

In this segment, you will learn about in-market audiences and remarketing audiences.

Remarketing audience consists of a set of consumers who have already interacted with your brand in some way. For example, a remarketing audience may have visited your website in the past, or signed up for memberships, or even consumed your branded content on Youtube.

As Ishan explained in the video, in-market audience is an audience segment consisting of consumers who have been categorised as having a very high intent to purchase, based on their online activity. Consumers who frequent product comparison websites, visit websites or click ads of products similar to your products, have previously purchased products similar to your products, etc. are categorised as in-market audience.