Building an Email List in Email Marketing Campaign

An email list is a list of the email addresses of the customers who have subscribed to your emails. Madhura will take you through some key strategies to build your own email list.

As an email marketer, it is important that you try to hone the email list you have created and build on it by adding only the most relevant email addresses. You can try to do so by removing unnecessary, irrelevant and faulty email addresses. This will ensure that your email/subscriber list is:

●     Relevant to your brand

●     Responding to the content of your emails

Most likely to perform actions based on the CTAs in your email