Competition Analysis in Email Marketing

In this session, you will learn about the first step in becoming a proficient email marketer, i.e., understanding how your competitors are using email marketing to create awareness about their brands and reaching their consumers. Let’s listen to Madhura as she explains how to conduct a competitor analysis.

As explained by Madhura, it is very important to know where your competitors stand and understand how they are using email as a marketing tool.

You can subscribe to the emails of your competitor brands to understand how they make their emails engaging and relevant to their target audience. You will learn better ways to write subject lines, create engaging content, understand when and how many times the brand mails their consumers, etc.

Now that you have understood how brands use email marketing, it is time to start your own email marketing journey. In the next segment, you will learn about Email Service Providers (ESPs).