Drip Campaigns in Email Marketing

In this segment, you will learn about drip campaigns. You will start by understanding what a drip campaign is and why it is important for email marketers.

As explained in the video, a drip campaign is an automated series of emails that are targeted at users in a sequential order. For example, a drip campaign can include a mail from a brand when a user signs up on their website, which can be followed by a mail three  days later, informing the subscriber about some of the products offered by the brand. After a week, the brand sends an email to the user with lucrative offers for the products mentioned in the previous email, and so on. This series of automated emails, intended to nurture a lead, is called a drip campaign.

Now, you will learn the two types of drip campaigns.

As you learnt through the video, the following are the two types of drip campaigns:

●     Action-based drip campaigns

●     Timed drip campaigns

In the real world, however, most drip campaigns are a combination of the two types. The different steps of the drip can be governed by either an action undertaken by the subscriber or according to a fixed time, e.g., the first two emails might be timed for day one and day three, but the third email may be based on a user action,i.e., whether or not the second email was opened.

In the next segment, you will learn about the different types of emails used in both regular and drip campaigns.