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  • Email Service Providers (ESPs) for Email Marketing

Email Service Providers (ESPs) for Email Marketing

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In this segment, you will learn about Email Service Providers (ESPs).

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Email service providers are applications that help marketers run their email campaigns. This means that ESPs allow marketers to do one or more of the following:

●     Email Builders:

Easily designs emails through templates and custom options

 

●     Automation:

Automates the email process through email schedulers

 

●     Customer Management:

Helps in managing large email lists, and their segmentation.

 

●     Analytics:

Help marketers understand how their campaigns are performing and how to optimise them.