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For College Students

Facebook Platform Overview

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You will begin this session with an overview of the platform and understand why it is important for brands to have a presence on Facebook.

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You just saw that it is extremely important for brands to be on Facebook since it has a widespread user base. This is especially applicable to India, which constitutes the largest proportion of Facebook users, i.e., 270 million.

 

You also learnt that users spend an average of 35 minutes a day on the platform, making it a very sweet proposition for marketers.

 

In the next segment, you will learn about posting organic content on Facebook and the best practices in place for doing so.