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  • Global Digital Landscape in Social Media Marketing

Global Digital Landscape in Social Media Marketing

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You will begin this module by understanding the global digital landscape. Let us listen to Ashish as he explains the global penetration of social media in the following video. 

 

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In the video, you learnt that out of the total global population of 7.676 billion, over 45%, i.e., 3.484 billion, are on social media. Out of this, 3.256 billion people access this technology through smartphones. This high rate of penetration is the reason why a lot of brands are attracted to social media, using it as a key medium for marketing.

 

In the next segment, you will learn which social media platforms are the most popular.