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For College Students

Instagram Paid Ads Formats

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In this segment, you will learn about paid advertising on Instagram. Let’s watch the following video to know more about it.

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As Ashish explained, the ad manager for Instagram is integrated with the Facebook Ad Manager and therefore the account structure, marketing objectives, etc., are the same. 

The targeting options to select the audience for your ads are also the same for both platforms.

 

The ad formats available on Instagram are:

  • Video
  • Image
  • Carousel
  • Stories

You can go here to take a look at the ad formats.

 

You can choose one of these formats depending on the type of ad that you want to post.

 

To advertise on Instagram, one has to go to the Facebook Ad Manager and set up a Facebook campaign. While selecting the placement of your ad, you can choose Instagram as a placement option, e.g., stories or Instagram feed. This will again be covered in the last session on running a Facebook campaign.