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For College Students

Introduction to Facebook

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Welcome to the second session of the module on Social Media Marketing. In this session, you will dive deep into Facebook as a social media platform. You will get an understanding of the best practices for posting organic content on Facebook, as well as learn about paid advertising on this platform.

 

In this session

 

In this session, you will learn about the best practices related to the organic content that one may post on Facebook. You will also learn how to boost certain posts to enhance their reach. 

Further, you will learn about paid ads on Facebook. You will learn about the different ad formats available on the platform and how to create ads. In addition, you will learn about the different criteria available to target different sets of audiences.

 

People you will hear from in this session

 

Ashish Agrawal
Head of Digital Marketing, Zycus

 

Ashish is a Digital Marketing Leader with over 12 years of experience working with various US-, UK-, Canada-, India- and Australia-based Fortune 500 clients as well as emerging startups. He is also a recipient of the "100 Smartest Digital Marketing Leaders" award by the World Marketing Congress and CMO Asia. Ashish works at the intersection of marketing, technology, data and design, and currently leads digital marketing strategy, paid advertising & promotion, inbound marketing, account-based marketing, content marketing, marketing automation and social media management at Zycus.