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For College Students

Introduction to Instagram

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Welcome to the third session of the module on Social Media Marketing. In this session, you will dive deep into the sister app of Facebook, that is, Instagram. Facebook purchased

Instagram in 2012, and the two platforms have become integrated to a large extent ever since.

 

In this session

 

In this session, you will learn about the best practices related to the organic content that one may post on Instagram. You will also learn how to boost certain posts to enhance their reach. 

You will also learn about paid advertising on the platform, especially the ad formats that are offered. The account structure and marketing objectives are integrated with Facebook, and have thus been covered in the previous session. 

 

People you will hear from in this session

 

Ashish Agrawal
Head of Digital Marketing, Zycus

 

Ashish is a Digital Marketing Leader with over 12 years of experience working with various US-, UK-, Canada-, India- and Australia-based Fortune 500 clients as well as emerging startups. He is also a recipient of the "100 Smartest Digital Marketing Leaders" award by the World Marketing Congress and CMO Asia. Ashish works at the intersection of marketing, technology, data and design, and currently leads digital marketing strategy, paid advertising & promotion, inbound marketing, account-based marketing, content marketing, marketing automation and social media management at Zycus.