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For College Students

LinkedIn Paid Ads Audience Targeting

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In this segment, you will learn about the different types of audience-targeting options available on LinkedIn. Let’s watch the following video to know more about it.

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As Ashish explained, you can target users on LinkedIn through a variety of demographic, interest and professional criteria. Some of the more important criteria are:

 

  1. Location

  2. Company:

    • Company Name

    • Company Industry

    • Company Size

    • Company Connections

  3. Followers

  4. Job based:

    • Job Titles

    • Job Functions

    • Job Seniority

  5. Schools:

    • School Names

    • Field of Study

    • Degrees

  6. Skills 

  7. Groups

  8. Gender

  9. Age

  10. Years of Experience

  11. Interest

  12. Website Retargeting

  13. Account-Based Targeting

 

As you can see, LinkedIn provides a host of profession-based targeting options for your ads, for instance, job titles, schools, field of study, company, etc. This makes it a very lucrative platform for B2B digital marketers.