LinkedIn Paid Ads Marketing Objectives

As a marketer trying to market on LinkedIn, you need to understand how to start making a campaign on this platform. 

You will start by learning about the account structure on LinkedIn.

In the next video, we will try to understand the marketing objectives that can be selected on LinkedIn. Here is Ashish to explain the same.

As Ashish explained, the different marketing objectives that can be selected on LinkedIn are grouped according to the stage of the consumer funnel.

Thus, the different marketing objectives are:
Awareness: 

• Brand Awareness

Consideration:

• Website Visits
• Engagement
• Video Views

Conversion:

• Website Conversions
• Job Applicants

Next, you will learn about the different audience-targeting criteria available on LinkedIn.