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For College Students

LinkedIn Platform Overview

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Let us listen to Ashish as he gives us an overview of LinkedIn as a social media platform in the following video. 

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As Ashish explained, LinkedIn is responsible for over 80% of the B2B leads today. In addition to this, it is important for brands to be present on LinkedIn simply because it is a very sticky platform, with 40% of the users being active daily.

 

In the next segment, you will learn about some best practices related to posting organic content on LinkedIn.