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For College Students

LinkedIn Summary

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In this session, you learnt about LinkedIn as a B2B social media platform. 

 

You learnt about the best practices regarding the posting of organic content on LinkedIn. 

 

After this, you learnt about paid advertising on this platform. You started by understanding the account structure of the Ad Manager and learning about the different marketing objectives that you can choose. Then you learnt about audience targeting and went through various criteria that marketers can use to reach out to a select professional audience. Finally, you learnt about the ad formats available on LinkedIn and the placements that you can select for your ads on this platform.

 

In the next session, you will learn how to create and run an ad campaign on Facebook.