Paid Ads - Audience Overview in Facebook

In this segment, you will learn about the different types of audience available on Facebook. Let’s watch the following video to know more about it.

Now that you have learnt about the three types of audience, namely, Saved, Custom and Lookalike audience, let us dive deeper into the first type, that is, Saved audience.

Saved audience are those that can be defined using the various audience-targeting criteria available on Facebook. Here is Ashish to explain this.

As you saw, the criteria for targeting Saved audience on Facebook can be categorised into: 

• Demographics
• Interests
• Behaviour
• Connections
• Remarketing

In the next segment, you will learn about the different ad formats available on Facebook.