Paid Ads - Marketing Objectives in Facebook

In this segment, you will learn about the paid advertising feature of Facebook.

Here is Ashish to explain the account structure on the Facebook Ad Manager.

Now that you have understood the account structure, it’s time to learn about the different marketing objectives that you can choose on the Ad Manager.

As Ashish explained, Facebook has oriented these marketing objectives according to the different stages of the consumer funnel, namely: 

1. Awareness
2. Consideration
3. Conversion

In the next segment, you will learn about the different audience-targeting options available on Facebook.