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For College Students

Social Media Affinity Among Youth

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In this segment, you will learn which social media platforms are the most popular in the world. 

 

In the following video, Ashish will explain which social media platforms are popular among the youth, especially teens. 

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As Ashish explained, teens today will be consumers of tomorrow. Hence, every forward-looking marketer would try to reach out to them. As you learnt, YouTube, Instagram, Snapchat and Facebook are the most popular platforms for this demographic.

 

Let us now try to understand the popularity of social media among adults. 

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As you learnt in the video, YouTube, Facebook, Snapchat and Instagram are very popular among young and middle-aged adults. Out of these platforms, Facebook and YouTube are also popular among people aged 50 and above, considering approximately half of this demographic is present on these two social media platforms.

 

In the next segment, you will learn which social media platforms are the most sticky, and also get an understanding of the respective daily and monthly activities on each of them.