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For College Students

Social Media Platforms For Businesses

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Till now, you have learnt about social media for users. It allows marketers to reach out to their consumers directly. But what if a marketer is looking to reach out to other businesses? 

In this segment, you will learn about LinkedIn, the most popular B2B social media platform.

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As Ashish explained, LinkedIn is a handy platform for B2B marketing. You learned that 97% of B2B marketers currently use LinkedIn as a content distribution channel. Also, LinkedIn has 90 million senior-level influencers and 63 million decision-makers worldwide. Thus LinkedIn is a highly resourceful platform, leading to nearly 80% of all B2B leads on social media.