Summary - Facebook

In this session, you learnt about the best practices for posting organic content on Facebook. You learnt about content types that work well on the platform, as well as the best times to post content in order to get better reach/engagement.

After learning about the organic aspect, you learnt about paid advertising on Facebook. You learnt about the account structure, with campaigns, ad sets and ad groups. 

You also learnt about the different audience types and how you can target audience based on demographics, interests, behaviour, connections and remarketing. Finally, you learnt about the different ad formats available on Facebook and the placement options therein.