Summary - Social Media Landscape

In this session, you learnt about the global digital landscape. You understood how the high penetration of social media and the Internet in the world population make social media a very lucrative medium for marketers. 

Further, you learnt about different social media platforms, and also learnt which are the most popular among the youth, young adults and adults. You also learnt which social media platforms are sticky and to what extent. 

Finally, you learnt about LinkedIn, which is a very popular social media platform for B2B marketing. 

In the next session, you will learn about Facebook as a social media platform in detail.