Types of Emails

Now you will learn about the different types of emails that can be used in an email marketing campaign.

As Madhura explained to you through examples, the following are some of the important types of emails that brands use in email campaigns:

●     Welcome email

Brands generally these emails after the first interaction with a subscriber, including opting in to a mailing list. These tend to be more casual and less technical.

●     Onboarding

Onboarding emails are similar to welcome emails but they are reserved for brands that require a sign in by the user. For example, onboarding emails are sent by brands such as Amazon or Gaana.com when a new user signs up for their service using their email id. These emails tend to be technical, providing the customer information about the product or service, including directions and how-to guides.

●     Abandoned cart emails

These are emails designed to nudge a customer who has abandoned a cart into completing their transaction.

●     Recommendations

Recommendation emails are sent to consumers who are in the consideration phase, where a brand recommends products or services that the subscriber might be interested in.

●     Renewals

Renewal emails are sent to the consumers who are nearing the end of their subscription plan. For example, Netflix sends renewal mails as a reminder to consumers whose subscription cycle is about to end.

●     Confirmations

Confirmation emails are sent to consumers who have made a transaction, including purchasing a product or service. These are generally meant to confirm the purchase by email, as well as to send bills and receipts to the consumers.

●     Engagement

Engagement emails are casual in nature in order to attract subscribers. They may contain games, informal/casual content, information, listicles, etc., which the subscriber might find relatable.