What is Social Media Stickiness

In this segment, you will learn which social media platforms are the most sticky, i.e., platforms to which users return periodically. Let’s watch the following video where Ashish explains more about it.

As explained in the video, among all social media platforms, Facebook is the most sticky, with 51% adults returning to it several times a day. Similarly, Snapchat and Instagram are sticky platforms, with 49% and 38% daily active users, respectively.