Transform your career in marketing with an MBA Degree from a top-UK school, Liverpool Business School. Visit the university campus during an all-paid 1 week immersion program. Start your MBA journey at Rs. 12,396 per month today.

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INTRO VIDEO

In association with

MBA & PGPM

Dual Credentials LBS and IMT Ghaziabad

AACSB Member

LBS Credentials

300+

Hiring Partners

20 Months

Duration Recommended 10-12 hrs/week

Program Overview

Key Highlights

MBA Degree from UK at 1/10th the cost

PGP in Management from IMT Ghaziabad

1-week immersion program at university campus

Dual Alumni Status - LBS & IMT

World Education System (WES) recognized. One step closer to working abroad

10+ Case studies and Simulations from Harvard Business Publishing

1:1 Mentorship from Industry Leaders

360-Degree Placement Support

We are delighted to have partnered with upGrad to offer our Sales and Marketing Program. The program will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the specialisations. With this program, IMTG seeks to develop the next generation of leading sales and marketing professionals.
- Dr. Atish Chattopadhyay

Syllabus

Best in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Download Syllabus

Top Subjects You Will Learn

Marketing Strategy, Consumer Behavior, Marketing Channels, Rview more

Job Opportunities

Job opportunities across Sales & Marketing, Business Developview more

Who Is This Program For?

Working Professionals/Business Owners/Entrepreneurs who are view more

Minimum Eligibility

Bachelor’s Degree with minimum 50% marks and at least 2 yearview more

LBS

IMT Ghaziabad

MBA Degree

Become a part of global alumni network of a leading B-school from UK

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MBA Degree from a leading UK B-school
Get Liverpool Business School Alumni Status
Learn industry relevant skills and advance your career

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

Instructors

Learn from leading management faculty and industry leaders

Prof. Anthony Sturgess

Head of MBA programs | Liverpool Business School

Anthony is an experienced Leadership educator and developer. He has delivered award winning leadership interventions with clients.

Dr. Alison Lui

Associate Dean | Liverpool Business School

Dr Alison has presented papers at top universities and organisations such as the World Bank. She supervises students on the LL.B, LL.M and PhD levels.

Prof. Sue Hill

Faculty | Liverpool Business School

Sue Hill heads the postgraduate taught programs MBA Business Management, MSc Management and MSc International Business and Management.

Prof. Timothy Nichol

Faculty | Liverpool Business School

Timonthy has a degree in Jurisprudence from Oxford University. He has had professional accounting career with Coopers and Lybrand.

Prof. Puja Aggarwal Gulati

Professor | Finance

Prof. Puja has the experience of working, researching and teaching in the finance domain with IMT Ghaziabad with her core interests being IFRS & Stock Markets.

Prof. Abhishek

Associate Professor | IMT Ghaziabad

Prof. Abhishek has 15+ years of experience of working, researching and teaching in the marketing domain with IIM Ahmedabad and IMT Ghaziabad.

Prof. Harvinder Singh

Professor, IMT Ghaziabad

He has 20+ years of experience in the business domain and was awarded the Best Professor in Marketing Management by the World Education Congress.

Ankur Warikoo

CEO, Nearbuy | Live Sessions

Kiran Khalap

Expert, Brand Management

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

Download Brochure

50+

Live Sessions

20+

Expert Sessions

10+

Harvard case studies

Months long Industry Project

Business Communication

4 Weeks

1 Assignments

Effective Communication Skills
Personal Branding

Business Economics

4 Weeks

1 Assignment

Micro Economics
Macro Economics

Organization Behavior, HR Management, Ethics and Legal

4 Weeks

1 Assignment

Individual, Group, and Organizational Behavior
Human Resource Management
Business Law and Ethics

Marketing Management - I

4 Weeks

1 Assignments

Fundamentals of Marketing
Marketing Channels
Relationship Marketing

Marketing Management - 2

4 Weeks

1 Assignment

Consumer Behavior
Market Research

Accounting & Finance

4 Weeks

1 Assignment

Accounting Statements & Ratio Analysis
Project Evaluation
Working Capital Management

Decision Sciences

4 Weeks

1 Assignment

EDA Sampling
Hypothesis Testing
Regression Analysis & Forecasting

Sales & Distribution Management

4 Weeks

1 Assignment

Fundamentals of Sales
Territory Management
Channel Management
Team and Customer Management

Business Strategy

4 Weeks

1 Assignment

Startup Strategy
Growth Strategy

Operations & Supply Chain Management

4 Weeks

1 Assignment

Demand Planning
Inventory Management
Logistics Planning

Leadership, Engagement and People performance

2 Weeks

1 Assignment

Enterprise and Risk Management

2 Weeks

1 Assignment

Digital Business Innovation

2 Weeks

1 Assignment

Leading Change for Sustainable Futures

2 Weeks

1 Assignment

Research Methodology

8 Weeks

What is research?
Types of research
Research process
Data collection
Report writing and presentation

Specialization Project - Marketing

16 Weeks

Design a marketing campaign for a new sub-brand of an FMCG giant
Introduce loyalty programs to increase the adoption of an online banking app
Manage a digital campaign for a new motorcycle
Conduct market research to identify the USP for an e-commerce company

Industry Projects & Case Studies

Learn through real-life industry projects, world-class case studies and simulations from Harvard Business Publishing

Collaborative projects with peers
In-person learning with expert mentors
Personalised feedback to facilitate improvement
Case studies and Simulations to provide an immersive learning experience

Simulation

Play as the CEO of a motion sensor company and build a marketing strategy to maximise profitability.

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HP Enterprise's Brand Journey

Learners are to come up with brand campaign ideas after identifying the unique value proposition and defining market segments.

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Vodafone M-Pesa

Learners to devise a strategy for setting up a distribution network and activating channel partners.

Learn More

LinkedIn Live Project

Learners to apply the concepts of communication and personal branding to build and monitor their personal brand and communicate effectively

Learn More

ITC

ITC's Foray into the Dairy Segment – Evaluate the feasibility of success of a real project scenario

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Market Research Project

Conduct a market research for a small business

Learn More

Student Reviews

Aravind Vorungati

VP - Products, Zoreum Blockchain Labs8 years experience

I have joined the program couple of months back and the course content and experience so far is meaningful and insightful. Live sessions with industry leaders are organized every weekend to enable us to correlate concepts learned to real world and Harvard Business school simulation projects for practice.

Detailed Review

Shaifali Aggarwal

Senior Software Engineer, Qwikcilver Solutions Pvt Ltd5 years experience

For me course is a perfect fit as it allows me to continue my current job and complete MBA at the same time. For me more than job, learning is important. Also, content is suitable for me considering I already have 5+ years of experience .

Detailed Review

Akshay Mathur

Business Head, Aujas Networks Pvt Ltd16 years experience

Absolutely, go for it If you are a working professional and who can devote minimum 5–6 hrs a week towards online learning. The beauty of this program is its practical learning aspect with various case studies, simulations and live lectures on weekends. Apply these learning in your professional world and you would see the difference.

Detailed Review

Anupam Mishra

Senior Software Engineer, Lowe's Services India Pvt. Ltd.7 years experience

I decided to go with upGrad Global MBA program considering the price point I was getting an MBA and the same rigour of classroom program. Great LMS platform, mentor assistance and industry session are some of the features I like about this program.

Detailed Review

Our Hiring Partners

The upGrad Advantage

Strong hand-holding with dedicated support to transform you into Global Leaders

Regular 1-on-1 interaction with Industry Experts

Discussions on career growth and industry expectations
Feedback on project work and assignments

Dedicated Student Success Mentors

Help in learning plans ensuring consistent progress
Resolve non-academic queries for smooth learning experience

Doubt Resolution on Q&A Forums

Timely doubt resolution by qualified teachers
Regular live Q&A sessions with experts

Networking with Industry Experts & Peers

Live sessions by industry experts on relevant topics
Interaction with experts and peers in online and offline events translating into new job opportunities

Job Placement Assistance

Access to MBA Career Fairs
Personalised resume building exercise
Mock interviews with our hiring experts
Job Interviews with 300+ hiring partners

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Step 1

Step 1 : Complete Application

Fill the Global MBA application form.

Step 2

Step 2 : Get shortlisted and receive the offer letter

The candidates will be evaluated based on their profile, i.e. professional experience and academic scores.

MBA from Liverpool Business School with Specialization in Marketing

In association with

MBA & PGPM

AACSB Member

300+

20 Months

Program Overview

Key Highlights

Syllabus

Top Subjects You Will Learn

Job Opportunities

Who Is This Program For?

Minimum Eligibility

LBS

IMT Ghaziabad

Empowering learners of tomorrow

Instructors

Learn from leading management faculty and industry leaders

Prof. Anthony Sturgess

Dr. Alison Lui

Prof. Sue Hill

Prof. Timothy Nichol

Prof. Puja Aggarwal Gulati

Prof. Abhishek

Prof. Harvinder Singh

Ankur Warikoo

Kiran Khalap

Syllabus

Business Communication

Business Economics

Organization Behavior, HR Management, Ethics and Legal

Marketing Management - I

Marketing Management - 2

Accounting & Finance

Decision Sciences

Sales & Distribution Management

Business Strategy

Operations & Supply Chain Management

Leadership, Engagement and People performance

Enterprise and Risk Management

Digital Business Innovation

Leading Change for Sustainable Futures

Research Methodology

Specialization Project - Marketing

Industry Projects & Case Studies

Simulation

HP Enterprise's Brand Journey

Vodafone M-Pesa

LinkedIn Live Project

ITC

Market Research Project

Student Reviews

Aravind Vorungati

Shaifali Aggarwal

Akshay Mathur

Anupam Mishra

Our Hiring Partners

The upGrad Advantage

Regular 1-on-1 interaction with Industry Experts

Dedicated Student Success Mentors

Doubt Resolution on Q&A Forums

Networking with Industry Experts & Peers

Job Placement Assistance

Admission Process

Step 1

Step 1 : Complete Application

Step 2

Step 2 : Get shortlisted and receive the offer letter

Step 3

Step 3 : Block your seat

Step 4

Step 4 : Complete the Payment

Program launch is subject to validation from the University